"Clients often ask me, 'Ed, if you could give me one piece of advice about negotiating, what would it be?' My answer, without hesitation, is: 'Always be willing to walk away.' Please note that I am not advising you to walk away, but if you don't even consider the option of walking away, you may be inclined to cave in to the other side's demands simply to make a deal. If you are not desperate - if you recognize that you have other options - the other negotiator will sense your inner strength."
- Ed Brodow
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