"Negotiation is a synonym for trading — you give me some of what I want, and I'll give you some of what you want. Ask questions and listen carefully to understand what they want. Then, you can ask for what you want in return. Try to present options that offer win-win solutions.
Don't bother explaining details of why the deal is good for you. Your whole pitch should be focused on why the deal is good for them."
- Bob Papes, Art of negotiation: Be willing to give in order to get
http://www.blueridgenow.com/article/20111010/NEWS/111019993
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