"Honesty is a person's most valuable asset. His or her good name, good reputation, and good word depend on the individual's quality of honesty. A business that operates under the principles of profound honesty is elevated within the community. It is respected and treasured. The absence of honesty is a liability to an individual or business."
- James H. Merkel & Abdul Wahad Al-Falaij, On the Art of Business
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