Packaging to persuade (in supermarkets and other stores)
"In a recent BrandSpark International study, we found that only one third of consumers knew exactly which brands they were going to buy on their next visit to the grocery store. A product’s packaging is the last opportunity a marketer has to convince the shopper that their product is superior and worth buying compared to the many options stocked right beside it."
- 7 Principles of Persuasive Packaging, BrandSpark.ca, http://www.brandspark.ca/7-principles-of-persuasive-packaging#.VUMfyJMYE20
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