Peer pressure that persuades.....
"But how much quicker would your attitude have adjusted if your best friend had dared you to eat them? Or if eating broccoli had suddenly become the newest craze in your fifth-grade class?
A new form of social data that harnesses the power of peer pressure is emerging as a potentially powerful way to change behavior and spur the growth of new categories of products. It works because peer pressure data goes beyond demonstrating the functions of a product to satisfy deeply powerful emotional or social needs we may not even realize we have."
- Robyn Bolton, The Persuasive Pressure of Peer Rankings, https://hbr.org/2014/05/the-persuasive-pressure-of-peer-rankings/
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