"Do not bite at the bait of pleasure till you know there is no hook beneath it."
- Thomas Jefferson

"For every man there exists a bait which he cannot resist swallowing."
- Friedrich Nietzsche

"To persuade or sell you must solve a person's problem or help them seize an opportunity. "
- Tony Alessandra

"The most fundamental thing about a person is desire. It defines them. Tell me what a person wants, truly wants, and I'll tell you who they are, and how to persuade them."
- Max Barry, Lexicon

"Every man has his price. This is not true. But for every man there exists a bait which he cannot resist swallowing. To win over certain people to something, it is only necessary to give it a gloss of love of humanity, nobility, gentleness, self-sacrifice - and there is nothing you cannot get them to swallow. To their souls, these are the icing, the tidbit; other kinds of souls have others."
- Friedrich Nietzsche