"There's a fine line between calling positive attention to yourself at work and seeming like a braggart."
- Vivian Giang, How To Toot Your Own Horn At Work Without Seeming Obnoxious
http://www.businessinsider.com/toot-your-own-horn-without-seeming-arrogant-2013-8

"There is this benefit in brag, that the speaker is unconsciously expressing his own ideal. Humor him by all means, draw it all out, and hold him to it."
- Ralph Waldo Emerson

"It will come to pass that every braggart shall be found an ass."
- William Shakespeare