"If not to God, you will surrender to the opinions or expectations of others, to money, to resentment, to fear, or to your own pride, lusts, or ego. You were designed to worship God and if you fail to worship Him, you will create other things (idols) to give your life to. You are free to choose, what you surrender to but you are not free from the consequence of that choice."
- Rick Warren, The Purpose Driven Life: What on Earth Am I Here for?

Do you remember this story about honesty and pride?
The Emperor's New Clothes
http://www.andersen.sdu.dk/vaerk/hersholt/TheEmperorsNewClothes_e.html